5 Ways to Enhance Your Business this Fall
The fall season encourages refocus and renewal in all facets of life, including business. Below are a few ways to adopt autumn’s easy energy by working smarter, not harder, and preparing for a more successful year ahead.
Plan ahead
Early fall is the calm before holiday hecticness when it’s easy to overbook social schedules and spend less time on work. Use this slower time of year to plan ahead for those whirlwind winter months. Think about what sort of launches, packages and services you want to sell before the end of the year and establish marketing content ahead of time. Setting aside an hour or two per week to do this now will make launches easier down the road.
Grow your circle
Surrounding yourself with inspirational people in real life can be much more rewarding than following strangers on social media. On Instagram, you’re just getting their highlight reels, which can actually be unmotivating if you start to compare yourself. Instead, focus on growing your in-person network. Take note of the people you admire and can establish a relationship with, and think about what kind of mutual exchange you can offer them before reaching out. To join a community of hard workers that give you the tools you need to be successful in an online business, click here.
Reconnect with past clients
It’s only a matter of time before your past clients’ inboxes get flooded with holiday newsletters. Get the jump on those companies by sending out personal messages to former contacts, wishing them a happy holiday season. This way, you’ll stand out and have a better chance at staying top of mind for them when they’re doing holiday shopping or are in need of services such as yours again.
Focus on your finances
The third quarter of the year is a smart time to assess your earnings, budget for gift-giving season and set financial goals for next year. Self-employed professionals and small-business owners need to keep good records for tax season, so there’s no time like now to get organized.
Test new marketing strategies
If you try every social media service available, you can lose engagement by overgeneralizing content and not connecting with specific audiences. Take this slower time of year to experiment with one new platform. Put in easy effort: Repurpose evergreen information according to audience insights and share seasonal posts, whether it’s fall recipes, tips or photos. Just be sure you’re relating the material to your core business pillars.
Is this season encouraging you to refocus your business as a whole? We are a group of people who are passionate about health and wellness, eco-living and the freedom a thriving online business provides. Join our community to get the resources you need to have the life you’ve always dreamed of.